Search demand in.
Booked jobs out.
I'm Zaid Ali. Most brands hire two people for this — an SEO and a media buyer — then watch the budget leak in the gap between them. I do both jobs, plus the two nobody claims: the ad creative and the site it all lands on. Karachi-based, running US hours since day one.
I don't just rank you or run your ads.
I build the system that turns search into revenue.
The loop, concretely: the audit, the map, the campaign build, the feed, the creative, the landing page, the tracking, the report. One person, accountable for all of it.
Run as one loop, the channels teach each other — search terms sharpen the SEO map, product data powers Shopping, and the statics are built from angles the queries already proved.
Local SEO
The map pack — where one ranking spot is real revenue.
02Technical & On-Page SEO
Audits, architecture, migrations — foundation first.
03Google Ads — all of it
Search to Shopping to YouTube — the whole platform.
04Product Feeds & Merchant Center
The feed is the campaign.
05Ad Creative
Angles from the data, statics built to be tested.
06WordPress Builds
The site your SEO and ads actually land on.
Proof that ranks and converts.
Ad creatives, topical maps, GBP wins, ranking results — a curated cut. The full vault has the rest.
Read the account & the SERP
Find what's actually broken before touching anything.
Topical map / campaign structure
The plan on paper — a thesis, then branches.
Pages, creative, campaigns
Content, WordPress, creatives, campaign builds — staged, reviewed, shipped.
Rankings, ROAS, iterate
Kill losers fast, feed winners faster. Reports that read like decisions.
Every account I run follows the same operating principles. They're not negotiable — they're why the system works.
- 001
The data decides — and gets reported as decisions, not dashboards.
- 002
Rankings are earned with topical authority, not tricks.
- 003
Every page has one job and one search intent.
- 004
Fix the foundation first — you can't rank on broken architecture.
- 005
The feed is the campaign.
- 006
Kill losing ads fast. Scale winners faster.
- 007
AI for speed. Humans for judgment.
- 008
Take the work seriously. Yourself, less so.
Don't take my word for it.
A client on what changes when the whole search stack runs through one operator.
Tell me what you're trying to solve.
Straight to me — no forms team, no gatekeeper. I reply within one business day on US & CA weekdays.
You've got questions.
I've got answers.
How much we talking?
Scope-dependent. Senior operator, month-to-month, no lock-in, no agency markup.
Where are you based?
Karachi (GMT+5), on US & CA hours for years. Remote is my default, not a compromise.
Contract or full-time?
Both. Remote, contract, or fractional — if it's search plus the system around it, I'm listening.
Why wouldn't this be a fit?
If you want someone who only touches one channel and never the whole system. I run the loop end-to-end — that's the point.