[ FIELD NOTES ] Written from real accounts

Things I've learned the hard way.

SEO and PPC notes from accounts I actually run — no recycled listicles, no "10 tips" filler. Process, decisions, and what the data did next.

July 2026SEO

How a 149-page topical map actually gets built

Not a keyword dump — a page-by-page architecture. The full process behind the SW Pavers map: entity research, intent splitting, anti-cannibalization, and the build order that makes it compound.

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